Food and Drink Innovation
MARKS & SPENCER SUPPORTS BRITISH FARMERS WITH NEW SPECIALITY MEATS
Marks & Spencer has launched a new range of speciality meats sourced from small British farms.
Available now the new range includes some products not seen before at a top UK retailer, including British-bred Poussins and free-range Guinea Fowl.
The new sources of lamb also mean that M&S will be able to stock British lamb all year round.
M&S head of agriculture Steve McLean said:
“We know our customers like to buy British and are keen to try lesser known varieties of meat and poultry.
“It supports British farmers and gives our customers some delicious new options to enjoy for dinner.”
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PILGRIMS CHOICE LAUNCHES NEW SANDWICH APP
The Pilgrims Choice cheese brand from Adams Foods is launching a new app dedicated to sandwiches, ‘Good Sandwich Pilgrim’, in a bid to reconnect consumers with the British Sandwich and reinvigorate a love of cheese.
Free to download from the app store, the ‘Good Sandwich Pilgrim’ app has over 100 selected recipes which have been developed and tested by one of the Pilgrims Choice chefs.
The navigation allows a user to select a category, for example ‘Cheesy’, and a range of Pilgrims Choice cheese related sandwich recipes appear to inspire the lunch choices of the nation.
the ‘Good Sandwich Pilgrim’ app has over 100 selected recipes
Other categories within the app include Glamwich, Speedy, Cheap Eats, Healthy, Vegetarian, Sweet Tooth and Kids Lunchbox.
The app will be supported with an on-pack promotion which will feature on the mature cheddar.
This offers shoppers a chance to win one of 300 holidays to their chosen destination.
Packs will also feature a QR code that links directly to the www.goodsandwichpilgrim.com website where you can download the app and view all of the recipes online.
Consumers will also be invited to upload their own recipes to drive further engagement with the brand.
The “Good Sandwich Pilgrim” application aims to deliver a humorous and light hearted tool aimed at helping consumers make the most of the content in their fridge and create a bit of excitement around lunchtime.
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MULLER DAIRY RELEASES NEW GREEK FLAVOURS
Müller Dairy is taking Müllerlight into the burgeoning £73m Greek yogurt sector with the launch of a trio of fat free Greek style lines: Coconut with a hint of Vanilla, Morello Cherry, and Honeyed Peach.
The new lines make their debut in stores from early March.
The launch, which aims to replicate the success being achieved by the Müller Greek Style yogurt Corner range by opening up the sector to a broader base of consumers, is being backed by a £6m marketing campaign.
Support includes TV, press and outdoor poster advertising; online and social media activity; trial-generating price promotions and a one million pot sampling campaign.
Each of the three flavours is available in a single-flavour 4 x 120g pack format with an RRP of £2.19.
There are 3 x 4-packs per shelf-ready tray.
Outlining the potential opportunity to drive sales of both the Greek style yogurt sector and the Müllerlight brand, Müller Dairy’s Commercial Director, Colin Smith said:
“Our experience with Müller Greek Style yogurt Corner has shown that this sector is ripe for development and the success of Müller Greek Style yogurt Corner has demonstrated the impact that bringing a mainstream brand can have on the growth and development of a sector.”
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MARSHMALLOW FLUFF STILL A GROWING TREND IN THE UK
The craze for America’s Marshmallow Fluff is continuing to grow after Empire Foodbrokers – official distributors of the product in the UK – reported it has doubled its listings within the retail confectionery sector.
Empire Foodbrokers has secured 340 new listings across Sainsbury’s stores and 270 new listings with Morrisons, increasing its overall store listings for the marshmallow crème product by 50%.
The roll-out will see both supermarkets stock the Vanilla variety of Marshmallow Fluff, which has been produced in the US by Durkee-Mower since 1920.
The new listings for Marshmallow Fluff are in addition to existing retail outlets supplied by Empire Foodbrokers – including Asda, Ocado, Selfridges, House of Fraser and Harvey Nichols.
Marshmallow Fluff is available in both Vanilla and Strawberry varieties and retails at £1.99 for a 213g tub.
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BRUCE’S BAKERY LAUNCHES NEW HALF THICK LOAF
Brace’s Bakery has launched a Half and Half thick loaf which combines 400g of the bakery’s thick sliced white bread with 400g of wholemeal.
The loaf will be available exclusively at Morrisons’ stores nationwide, from May 14th, retailing at £1.39 and with resealable packaging opening at both ends for ease of access.
While parents traditionally prefer wholemeal bread and encourage their children to eat it, this combination of both white and wholemeal is a new launch from the family-run bakery and hopes to appeal as a family-friendly option.
It is predicted that the new loaf will also minimise food wastage where parents have previously bought both 800g white and 800g wholemeal to cater for the family’s varying preferences.
Ian Cummings, Buyer – Plant Bakery at Morrisons, said:
“This is a great concept and one that we think our customers will love. In a competitive environment we hope that this launch will excite customers and deliver something new to the bread fixture.”
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MARS CONFECTIONERY LAUNCHES PRICE MARKED PACKS
Mars is introducing price marked packs across its pouch offering, which will see Maltesers, Galaxy Minstrels and M&M’s Peanut carrying a visible £1.99 flash.
The activity, available exclusively to independent retailers from 21 May as part of Mars’ continues support for the independent channel.
The move aims to help to drive sales and communicate extra value to consumers.
The flash, with bold yellow and red design, hopes to help to create standout on shelf.
This comes as the nation looks forward to a summer for Great Britain, which will see the continuing trend for a Big Night In as friends and family come together to celebrate, and Bitesize confectionery will remain a key part of this.
Galaxy Smooth Milk, Galaxy Caramel and Galaxy Ripple Single Bars will also be included in the activity, available with a 55p flash, helping to serve the consumer demand for value in the current economic climate.
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NEW APPLE AND KIWI FLAVOUR RELENTLESS LAUNCHES
Coca-Cola Enterprises Ltd (CCE) is introducing a new flavour Relentless variant this May.
Relentless Apple & Kiwi is available in 500ml can format and takes the range to six.
To coincide with the new flavour launch, the entire Relentless portfolio has also undergone a makeover.
The new packs have a brighter design for greater stand-out on shelf and to ease shopper choice.
Relentless is now worth over £63m, having grown by 17.1% year-on-year .
Relentless Origin continues to be the best-seller within the range, whilst last year’s addition, Relentless Sugar Free, accounts for nearly £4m of value sales .
The current line-up of six variants also includes Relentless Orange, Relentless Tropical Juiced and Relentless Berry Juiced.
Stuart Agates, head of energy at CCE, said:
“We’re confident the delicious new Apple & Kiwi variant will be a big success with consumers this summer.
“Relentless is a key brand within the Energy sector and it’s important we maintain its growth with innovation to offer further choice for different consumer needs.
“2012 is set to be a huge year for the brand.
“With the new flavour, new packaging and a high profile marketing campaign to follow this summer, we expect consumer awareness to be at an all time high.”
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NEW CLASSIC BRITISH PUDDING RANGE FROM MULLER CORNER
Three classic British puddings – Eton Mess, Apple Pie and Cherry Bakewell – have provided the inspiration for the new Müller Corner Limited Edition Yogurt range being launched for British summer 2012.
Available from May, a new Müller Corner Limited Edition British Classics 6-pack (RRP £3.59) contains two 135g pots of each of the three new flavours.
The Eton Mess and Apple Pie variants will also be made available in single 135g pots (RRP 64p).
The launch is being supported with a £4m media campaign including a new six week-TV campaign during May/June, six-sheet outdoor posters and online and social media support.
The blue Müller Corner Limited Edition pack designs will incorporate the Union Jack flag in the graphics on the individual pot’s lids and on the 6-pack flow wrap.
Colin Smith, Müller Dairy’s commercial director, said:
“The Corner British Classics Limited Edition range pays homage to three of the most quintessentially British puddings, and will give consumers the opportunity to enjoy our interpretation of these iconic desserts in a yogurt format.”
“The current Corner Limited Edition 6-pack of three all-time favourites from the Crunch Corner back catalogue (Mississippi Mud Pie, Strawberry Crumble and Lemon Cheesecake) has proved to be a fantastic success.”
Launched last September, the classic favourites 6-pack now accounts for 12% of all Crunch Corner 6-pack sales and Müller Dairy says the sales have been largely incremental, with 40% of purchasers being newcomers to the category and 70% being new Müller buyers.
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STONES GINGER WINE GETS NEW PACKAGING FOR SUMMER 2012
Stone’s Ginger Wine has launched a limited edition bottles of its Ginger Wine with the Union Jack on the label, inviting consumers to celebrate a season of British success.
Stone’s Ginger Wine’s traditional recipe which has been handed down from generation to generation.
Dating back to the mid-nineteenth century, Stone’s is a British brand rooted in the nation’s history.
To encourage sale, as well as the new British themed packaging, Stones has created a range of cocktails to encourage drinkers to see the versatility of the wine.
Stone’s Ginger Lemonade Cup:
This alternative cocktail from Stone’s Ginger Wine and is featured exclusively on the back of the limited edition label.
Pour one measure (50ml) of Stone’s Ginger Wine, per person, into a jug, top with lemonade and add lots of ice.
Pop in a few slices of cucumber and ripe fruits, add mint to garnish and serve.
For more information or recipe ideas click here to visit the website.
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NEW GREEK YOGHURT RANGE FROM DANONE
Danone is jumping on the trend for Greek, with the launch of a new standalone brand entirely devoted to Greek-style yoghurt.
Oykos is being marketed as a luxury Greek-style yoghurt layered with fruit, targeting younger women.
the new range launched this month and comes in three variants – peach, pear and strawberry – all available in four-packs with a rsp of £2.19.
Danone has been offering Greek-style variants under its Activia brand since September 2011 but said now wants to capitalise on growing consumer interest in Greek-style yoghurt with a more dedicated offering.
Design agency Dragon Rouge, which worked on the Oykos brand and packaging, said Greek-style was an “area of big opportunity” for Danone.
The company wanted to tap into with a brand of creamy Greek-style yoghurts with fruit which would be “premium, distinctive and with strong potential for long-term success”.
The Greek-style yoghurt market has seen a large amount of activity recently.
In addition to Danone launching Activia Greek Style, Müller launched Corner Greek Style split pots in 2010 and added Greek-style variants to its low-fat Müllerlight range earlier this year.
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MORRISONS UNVEILS NEW FROZEN DESSERTS RANGE
Morrisons is relaunching its own-label ice cream and frozen desserts ranges.
The ranges feature new products as well as improvements to existing lines.
The new Mor ice cream range consists of 19 flavours, eight of which are new, as well as 24 types of ice lollies, sorbets and frozen yoghurts.
New flavours include Salted Caramel & Crunchy Hazelnut and Peanut Butter.
The ranges feature new products as well as improvements to existing lines.
Morrisons strategic brand manager Charlotte Dewhurst said:
“Purchase in the ice cream category is often driven by new and exciting flavours and products – something we kept front of mind when developing the new lines.”
The 44-strong Morrisons frozen desserts range includes 20 new lines.
The retailer said it had focused on re-inventing classics such as Tarte au Citron and White Chocolate & Passionfruit Cheesecake.
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NEW MINT AERO FINESSE UNVEILED
Following receipt of the accolade Product of the Year 2012 – just four months after launch – Aero Finesse, chilled dairy mousse dessert is adding a third, new variant in Aero Finesse Mint from May.
Holding company Lactalis Nestlé Chilled Dairy was the winner of the chilled dairy category of the independent study inviting over 9,000 UK consumers to vote on product innovation.
First introduced in September 2011, Aero Finesse is a combination of Aero’s bubbly texture and solid, dark chocolate swirled layers.
The 57g pot of new Aero Finesse Mint contains 137 calories.
Aero Finesse Mint, Chocolate and Vanilla variants will all now feature on pack the ‘Product of the Year’ flash from competition organisers the Consumer Survey of Product Innovation, to alert consumers of the accolade at point of sale.
Delphine Boursier, Junior Brand Manager of Aero Finesse, Lactalis Nestlé Chilled Dairy said:
“It is always an honour to win awards for innovation but especially gratifying when the end consumer gives you a huge vote of confidence.
“Aero Finesse has had a tremendous reception and we are confident that there will be a similar appetite for new Mint.
“No artificial colours, flavours or preservatives are used and all without sacrificing on taste and product delivery.
“Aero Finesse was created with today’s discerning consumer in mind.
“The Product of the Year Award has a proven track record of delivering at least a 10% increase in sales among its award winners.”
The Total Mousse market is worth £66.6m, growing at 8.6% YOY.
The Aero brand (including sub brand Finesse) is the number one in Mousse and holds 34% of the category, worth £22.97m and growing strong with 12.7% growth YOY.
With Aero confectionary having TV exposure this year, brand awareness is high.
Aero Finesse Mint with Dark Chocolate Swirls joins a portfolio of two variants: Aero Finesse Chocolate and Aero Finesse Vanilla.
Each pack of 4 x 57g pots has a RRP of £1.69.
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SKITTLES LAUNCHES BIGGEST EVER ON PACK PROMOTION
This month, Skittles is launching its biggest ever on-pack promotion that will start ‘a rush to find 500 golden Skittles’ sweated out by the latest character from the brand; Grant Britton.
With a £50,000 prize pot up for grabs, consumers who find a golden Skittle will win nearly £50, with more prizes available on-line.
Available across all 55g and 174g variants, the on-pack promotion is backed by a massive through-the-line marketing campaign.
Fronted by its star, Grant Britton, the activity will be supported on TV from June and also tap the 3 million Skittles Facebook fans in the UK.
Throughout the campaign consumers will be encouraged to help Grant train.
By doing so fans can win limited edition merchandise such as sweatbands, water bottles and t-shirts, as well as the Skittles that Grant sweats, including the golden Skittles worth nearly £50.
Matt Austin, Wrigley Confections Business Unit Director, said:
“This is the biggest on-pack promotion for Skittles ever, and with a massive loyal fan base and through-the- line support, sales are really going to soar.
“Skittles is already outperforming the category with sales up 58% on last year 1 making this promotion a golden profit opportunity for retailers. For retailers there really is gold at the end of the rainbow, go Grant go.”
Skittles is the fastest growing major Fruit Confectionery brand with over 9 million Skittles eaten every day in the UK.
For more information on the re-launch, or to request point of sale material for your
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NEW CHILDREN’S YOGURTS FROM FAYREFIELD
Fayrefield Foods have joined forces with Dairy4Fun to launch a new range of children’s yogurts.
The first two lines in the range of licensed products will be two 100ml yogurtsbranded with Hello Kitty for girls and Gormiti for boys.
The yogurts will be launched later this month in Morrisons and Asda at RSP 79p.
It is a new concept for the dairy fixture in the UK, which follows successful launches on the continent.
The products are a split pot with a collectable toy
The products are a split pot containing strawberry yogurt in the top half and a collectable toy in the bottom half.
Dan Harper, Sales Director at Fayrefield Foods said:
“We are pleased to be working with children’s dairy products company Dairy4Fun to bring something entirely new to the children’s dairy fixture.
“The yogurts are aimed at driving premium growth in the fixture through the collectability aspect of the toys and we hope to replicate the success in the UK that they have had in other European countries.”
For more information click here to visit the website.
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PIZZA EXPRESS UNVEILS NEW LOOK RANGE
The Pizza Express range is being re-launches with a new design and eight new product lines.
The look – inspired by the black and white striped shirts worn by pizza makers in Pizza Express restaurants – is being applied to 47 retail lines.
The new look range is rolling out to stores this month.
It is an extension of the new brand identity given to the restaurant chain last year.
A large window has been added to packaging, which combines the Pizza Express stripes with flashes of colour.
Eight new products are being added to the range, with thin Romana bases being introduced for the first time.
Also joining the retail line-up is the spicy Calabrese pizza and Pizza Express fresh pasta sauces.
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NEW MOET & CHANDON DIAMOND JUBILEE CHAMPAGNE LAUNCHES IN WAITROSE
A Diamond Jubliee Champagne created by Moët & Chandon for the Royal family is going on sale in Waitrose.
The Champagne house produced exclusive labels for the Silver and Golden Jubilees.
This is the first time the Royal family has approved the sale of one to the public.
Diamond Jubilee Brut Impérial is rolling out to Waitrose this week (£33.49/75cl) and will also be on sale in retailers including Selfridges and Harvey Nichols.
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JACOB’S CREEK UNVEILS NEW RANGE TO THE ON-TRADE
Australian wine brand Jacob’s Creek is launching a new, exclusively-branded range of wines to the on-trade – Jacob’s Creek Winemaker’s Collection.
The range has been developed to meet demand for recognised branded wines in bars and restaurants, whilst providing on-trade retailers with an exclusive offering.
Over half of on-trade consumers like seeing brands they recognise when in bars or restaurants, as it provides them with a re-assurance.
Lucy Bearman, Head of Marketing for Wines, Pernod Ricard UK said:
“We believe strongly in the potential of branded wines in the on-trade and many of our customers are already experiencing the sales potential that recognised brands offer.
The Winemaker’s Collection - Shiraz, Chardonnay and Shiraz Rosé.
“This exclusively-branded range offers consumers wines from an award-winning producer that they know, love and trust, but serves as a point of difference on the wine list.”
The Jacob’s Creek Winemaker’s Collection includes three wines – Shiraz, Chardonnay and Shiraz Rosé.
Crafted by winemaker Bernard Hickin using selected grapes, the wines are medium-bodied.
Bearman concluded: “Jacob’s Creek Winemaker’s Collection will provide consumers with the re-assurance and confidence they are looking for when purchasing wine in the on-trade, whilst offering licensees a range that will drive value sales and deliver bottom-line profitability.”
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COUNTRY LIFE RELEASES LIMITED EDITION PACKS
Dairy Crest’s British butter brand, Country Life, is joining in with the British celebrations this summer by creating limited edition Great British butter packs, adorned with a full colour Union Jack.
The special packs will be in store from the end of May for 12 weeks.
The limited edition packs will be supported by a new burst of TV during the week of the jubilee, to make the most of the brand’s British credentials.
The brand’s ads, featuring former Sex Pistols frontman John Lydon, will air throughout the first week of June.
Louise Pike, Head of Marketing for Butters and Spreads at Dairy Crest, said:
“The new special packs have been created to celebrate this great British occasion and Country Life butter’s British credentials.
“The packs will have fantastic standout on shelf and increased shopper appeal.”
Country Life is the only major butter brand made exclusively with milk from British dairy farmers.
Country Life butter is currently worth £68.8 million, growing 7% year on year.
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NEW LIMITED EDITION JUBILEE BOTTLE FROM GOOD OIL
Designed with the Diamond Jubilee in mind, Good Oil has launched a new limited edition bottle to appeal for British kitchen’s and street parties this summer.
With 26 times more Omega 3 and half the saturated fat of olive oil, hemp oil is the healthiest of culinary oils with essential amino acids.
The oil is good for heart and joints and because it’s rich in GLA, it helps combating dry skin too and the new bottle design hopes to stand out to consumers as a British brand and increase stand out on shelf.
The oil can be used as a companion in salad dressings and consumers can fry with it too.
Available from Tesco, Waitrose Sainsbury’s, Ocado, Good Oil has an RRP of £5.99.
For more information click here to visit the website.
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NEW LIMITED EDITION PHILADELPHIA PACKS
Philadelphia, the soft white cheese brand, is launching three new limited edition lenticular lid designs on 300g packs of Light, Original and Garlic and Herb variants – the first of their kind in the cheese category.
When tilted, the packs use lenticular technology to reveal images of three dishes that can be made with Philly.
These packs aim to catch customers’ attention as they pass them on shelf as well as reminding them of the versatility of Philadelphia in cooking.
The reverse of the lenticular provides full details of the recipe, so consumers can replicate the dish in their own kitchen.
Philadelphia Original will feature the Philadelphia meatballs recipe, Philadelphia Light will show how to make macaroni cheese with ham and sweetcorn and Philadelphia Garlic and Herb will show a chilli Philly pasta bake.
To coincide with this on pack activity, the brand will have the support of a £1.8 million media campaign featuring the macaroni cheese recipe for two months this spring.
The launch of the packs follows success for Philadelphia over the last 12 months, during which time its total brand value has risen to more than £100 million.
The first quarter of 2012 has been characterised by category leadership, with Philadelphia with Cadbury causing a buzz in the market and among consumers – 3.5 million units have already been sold, and the launch generated 16,000 Tweets in the UK.
Bruce Newman, Cheese and Dairy Marketing Manager at Kraft Foods UK, said:
“This is the latest part of our strategy to highlight the versatility of Philadelphia in new and exciting ways and to remain at the forefront of category innovation.
“The recipes we have selected are both delicious and simple, making them perfect dishes for all the family.
“It’s been a great year for Philadelphia already, and we are confident that the next six months are going to be even better as we continue to inspire consumers who are currently spreading with Philadelphia to start cooking with it.”
Holmes & Marchant were the company behind the new pack creative.
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